/ Developer CD Series 1993…ch: Other People's Memory / ADC Developer CD (1993-03) (''Other People's Memory'')_iso / Dev.CD Mar 93.iso / Marketing / Localization for Japan / Localization for Japan

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+--------+-------------------------+-------------------------+--------+--------+
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|00000010| 6f 72 20 4a 61 70 61 6e | 00 00 00 00 00 00 00 00 |or Japan|........|
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|00000e30| 43 6f 6d 70 75 74 65 72 | 20 4d 61 72 6b 65 74 14 |Computer| Market.|
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|00000ea0| 70 74 65 72 20 32 09 4d | 61 72 6b 65 74 69 6e 67 |pter 2.M|arketing|
|00000eb0| 20 41 70 70 6c 69 63 61 | 74 69 6f 6e 20 50 72 6f | Applica|tion Pro|
|00000ec0| 67 72 61 6d 73 20 69 6e | 20 4a 61 70 61 6e 14 14 |grams in| Japan..|
|00000ed0| 31 35 0d 4a 61 70 61 6e | 65 73 65 20 42 75 73 69 |15.Japan|ese Busi|
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|00000ef0| 74 69 63 73 14 14 31 37 | 0d 53 65 72 76 69 63 65 |tics..17|.Service|
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|00000f10| 0d 57 61 72 72 61 6e 74 | 69 65 73 14 14 31 38 0d |.Warrant|ies..18.|
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|00000f90| 14 32 31 0d 57 6f 72 6b | 69 6e 67 20 57 69 74 68 |.21.Work|ing With|
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|00000fc0| 61 74 69 6e 67 20 57 69 | 74 68 20 59 6f 75 72 20 |ating Wi|th Your |
|00000fd0| 4a 61 70 61 6e 65 73 65 | 20 50 61 72 74 6e 65 72 |Japanese| Partner|
|00000fe0| 14 14 32 33 0d 48 61 6e | 64 6c 69 6e 67 20 47 6f |..23.Han|dling Go|
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|00001000| 64 6d 69 6e 69 73 74 72 | 61 74 69 76 65 20 50 72 |dministr|ative Pr|
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|00001060| 20 53 61 6c 65 73 20 4f | 66 66 69 63 65 14 14 32 | Sales O|ffice..2|
|00001070| 34 0d 53 65 74 74 69 6e | 67 20 55 70 20 61 20 53 |4.Settin|g Up a S|
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|000010a0| 4a 61 70 61 6e 65 73 65 | 20 53 74 61 66 66 14 14 |Japanese| Staff..|
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|000010c0| 4c 6f 63 61 6c 69 7a 61 | 74 69 6f 6e 20 43 6f 6d |Localiza|tion Com|
|000010d0| 70 61 6e 69 65 73 14 14 | 32 36 0d 4c 6f 63 61 6c |panies..|26.Local|
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|00001100| 14 14 32 37 0d 57 6f 72 | 6b 69 6e 67 20 57 69 74 |..27.Wor|king Wit|
|00001110| 68 20 41 70 70 6c 65 20 | 53 75 70 70 6f 72 74 20 |h Apple |Support |
|00001120| 50 72 6f 67 72 61 6d 73 | 14 14 32 38 0d 42 61 74 |Programs|..28.Bat|
|00001130| 74 6c 69 6e 67 20 53 6f | 66 74 77 61 72 65 20 50 |tling So|ftware P|
|00001140| 69 72 61 63 79 14 14 32 | 39 0d 57 68 61 74 20 41 |iracy..2|9.What A|
|00001150| 70 70 6c 65 20 69 73 20 | 44 6f 69 6e 67 20 41 62 |pple is |Doing Ab|
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|00001170| 61 63 79 14 14 33 30 0d | 57 68 61 74 20 59 6f 75 |acy..30.|What You|
|00001180| 20 43 61 6e 20 44 6f 20 | 41 62 6f 75 74 20 50 69 | Can Do |About Pi|
|00001190| 72 61 63 79 14 14 33 30 | 0d 53 6f 66 74 77 61 72 |racy..30|.Softwar|
|000011a0| 65 20 50 69 72 61 63 79 | 20 69 6e 20 4a 61 70 61 |e Piracy| in Japa|
|000011b0| 6e 14 14 33 31 0d 54 68 | 65 20 41 70 70 6c 65 20 |n..31.Th|e Apple |
|000011c0| 4c 61 73 65 72 57 72 69 | 74 65 72 20 49 49 4e 54 |LaserWri|ter IINT|
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|00001220| 6c 69 63 61 74 69 6f 6e | 20 50 72 6f 67 72 61 6d |lication| Program|
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|00001240| 73 65 20 50 65 72 73 6f | 6e 61 6c 2d 43 6f 6d 70 |se Perso|nal-Comp|
|00001250| 75 74 65 72 20 53 74 61 | 6e 64 61 72 64 14 14 33 |uter Sta|ndard..3|
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|00001280| 36 0d 56 65 72 74 69 63 | 61 6c 20 61 6e 64 20 48 |6.Vertic|al and H|
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|000012a0| 67 14 14 33 38 0d 50 75 | 6e 63 74 75 61 74 69 6f |g..38.Pu|nctuatio|
|000012b0| 6e 20 61 6e 64 20 53 70 | 61 63 65 73 20 69 6e 20 |n and Sp|aces in |
|000012c0| 4a 61 70 61 6e 65 73 65 | 20 57 72 69 74 69 6e 67 |Japanese| Writing|
|000012d0| 14 14 33 39 0d 4a 61 70 | 61 6e 65 73 65 20 4e 75 |..39.Jap|anese Nu|
|000012e0| 6d 65 72 61 6c 73 14 14 | 34 30 0d 4b 61 6e 6a 69 |merals..|40.Kanji|
|000012f0| 54 61 6c 6b 20 61 6e 64 | 20 74 68 65 20 4d 61 63 |Talk and| the Mac|
|00001300| 69 6e 74 6f 73 68 20 43 | 6f 6d 70 75 74 65 72 14 |intosh C|omputer.|
|00001310| 14 34 30 0d 54 68 65 20 | 49 6e 70 75 74 20 55 74 |.40.The |Input Ut|
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|00001330| 61 6c 6b 20 49 6e 70 75 | 74 20 4d 65 74 68 6f 64 |alk Inpu|t Method|
|00001340| 73 14 14 34 31 0d 4a 61 | 70 61 6e 65 73 65 20 61 |s..41.Ja|panese a|
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|00001360| 65 6c 6f 70 6d 65 6e 74 | 20 50 6c 61 74 66 6f 72 |elopment| Platfor|
|00001370| 6d 14 14 34 32 0d 44 6f | 63 75 6d 65 6e 74 61 74 |m..42.Do|cumentat|
|00001380| 69 6f 6e 20 66 6f 72 20 | 4a 61 70 61 6e 65 73 65 |ion for |Japanese|
|00001390| 20 41 70 70 6c 69 63 61 | 74 69 6f 6e 73 14 14 34 | Applica|tions..4|
|000013a0| 33 0d 46 75 6e 64 61 6d | 65 6e 74 61 6c 20 52 65 |3.Fundam|ental Re|
|000013b0| 71 75 69 72 65 6d 65 6e | 74 73 20 6f 66 20 4a 61 |quiremen|ts of Ja|
|000013c0| 70 61 6e 65 73 65 20 53 | 6f 66 74 77 61 72 65 14 |panese S|oftware.|
|000013d0| 14 34 33 0d 44 69 66 66 | 69 63 75 6c 74 69 65 73 |.43.Diff|iculties|
|000013e0| 20 6f 66 20 50 72 6f 64 | 75 63 69 6e 67 20 41 70 | of Prod|ucing Ap|
|000013f0| 70 6c 69 63 61 74 69 6f | 6e 73 20 66 6f 72 20 4a |plicatio|ns for J|
|00001400| 61 70 61 6e 14 14 34 33 | 0d 44 61 74 65 73 20 61 |apan..43|.Dates a|
|00001410| 6e 64 20 53 6f 72 74 69 | 6e 67 14 14 34 34 0d 4b |nd Sorti|ng..44.K|
|00001420| 65 79 62 6f 61 72 64 20 | 44 69 66 66 65 72 65 6e |eyboard |Differen|
|00001430| 63 65 73 14 14 34 34 0d | 4a 61 70 61 6e 65 73 65 |ces..44.|Japanese|
|00001440| 20 4f 6e 6c 69 6e 65 20 | 53 65 72 76 69 63 65 73 | Online |Services|
|00001450| 14 14 34 35 0d 43 68 61 | 70 74 65 72 20 34 09 4c |..45.Cha|pter 4.L|
|00001460| 6f 63 61 6c 69 7a 69 6e | 67 20 59 6f 75 72 20 41 |ocalizin|g Your A|
|00001470| 70 70 6c 69 63 61 74 69 | 6f 6e 14 14 34 37 0d 4d |pplicati|on..47.M|
|00001480| 61 6b 65 20 61 20 4c 6f | 63 61 6c 69 7a 61 74 69 |ake a Lo|calizati|
|00001490| 6f 6e 20 50 6c 61 6e 14 | 14 34 39 0d 41 76 6f 69 |on Plan.|.49.Avoi|
|000014a0| 64 20 43 6f 6d 6d 6f 6e | 20 50 72 6f 62 6c 65 6d |d Common| Problem|
|000014b0| 73 20 69 6e 20 4c 6f 63 | 61 6c 69 7a 61 74 69 6f |s in Loc|alizatio|
|000014c0| 6e 14 14 35 30 0d 53 63 | 68 65 64 75 6c 65 20 74 |n..50.Sc|hedule t|
|000014d0| 68 65 20 4c 6f 63 61 6c | 69 7a 61 74 69 6f 6e 20 |he Local|ization |
|000014e0| 50 72 6f 63 65 73 73 14 | 14 35 31 0d 42 75 69 6c |Process.|.51.Buil|
|000014f0| 64 20 69 6e 20 49 6e 63 | 72 65 61 73 65 64 20 56 |d in Inc|reased V|
|00001500| 65 72 73 61 74 69 6c 69 | 74 79 14 14 35 32 0d 53 |ersatili|ty..52.S|
|00001510| 74 75 64 79 20 4a 61 70 | 61 6e 65 73 65 20 41 70 |tudy Jap|anese Ap|
|00001520| 70 6c 69 63 61 74 69 6f | 6e 73 20 61 6e 64 20 4d |plicatio|ns and M|
|00001530| 61 6e 75 61 6c 73 14 14 | 35 32 0d 4c 6f 63 61 6c |anuals..|52.Local|
|00001540| 69 7a 65 20 69 6e 20 74 | 68 65 20 45 61 72 6c 79 |ize in t|he Early|
|00001550| 20 53 74 61 67 65 73 14 | 14 35 33 0d 55 73 65 20 | Stages.|.53.Use |
|00001560| 61 20 4c 6f 63 61 6c 69 | 7a 61 74 69 6f 6e 20 43 |a Locali|zation C|
|00001570| 68 65 63 6b 6c 69 73 74 | 14 14 35 33 0d 46 6f 6c |hecklist|..53.Fol|
|00001580| 6c 6f 77 20 54 68 65 73 | 65 20 44 65 73 69 67 6e |low Thes|e Design|
|00001590| 20 47 75 69 64 65 6c 69 | 6e 65 73 14 14 35 35 0d | Guideli|nes..55.|
|000015a0| 45 64 69 74 20 59 6f 75 | 72 20 41 70 70 6c 69 63 |Edit You|r Applic|
|000015b0| 61 74 69 6f 6e d5 73 20 | 52 65 73 6f 75 72 63 65 |ation.s |Resource|
|000015c0| 73 14 14 35 36 0d 4c 6f | 63 61 6c 69 7a 65 20 74 |s..56.Lo|calize t|
|000015d0| 68 65 20 53 63 72 69 70 | 74 14 14 35 37 0d 55 73 |he Scrip|t..57.Us|
|000015e0| 65 20 74 68 65 20 53 63 | 72 69 70 74 20 4d 61 6e |e the Sc|ript Man|
|000015f0| 61 67 65 72 14 14 35 38 | 0d 42 65 20 41 77 61 72 |ager..58|.Be Awar|
|00001600| 65 20 6f 66 20 43 75 6c | 74 75 72 61 6c 20 44 69 |e of Cul|tural Di|
|00001610| 66 66 65 72 65 6e 63 65 | 73 14 14 35 39 0d 53 74 |fference|s..59.St|
|00001620| 72 75 63 74 75 72 65 20 | 44 6f 63 75 6d 65 6e 74 |ructure |Document|
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|00001640| 70 61 6e 65 73 65 20 4d | 61 72 6b 65 74 14 14 36 |panese M|arket..6|
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|00001660| 65 6c 6c 65 6e 63 65 20 | 69 6e 20 54 72 61 6e 73 |ellence |in Trans|
|00001670| 6c 61 74 69 6f 6e 14 14 | 36 31 0d 50 6c 61 6e 20 |lation..|61.Plan |
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|00001690| 61 74 69 6f 6e 14 14 36 | 31 0d 41 67 72 65 65 20 |ation..6|1.Agree |
|000016a0| 6f 6e 20 41 62 62 72 65 | 76 69 61 74 69 6f 6e 73 |on Abbre|viations|
|000016b0| 20 61 6e 64 20 54 65 72 | 6d 73 14 14 36 31 0d 4c | and Ter|ms..61.L|
|000016c0| 6f 6f 6b 20 6f 6e 20 54 | 72 61 6e 73 6c 61 74 69 |ook on T|ranslati|
|000016d0| 6f 6e 20 61 73 20 61 6e | 20 41 72 74 20 61 6e 64 |on as an| Art and|
|000016e0| 20 61 20 53 63 69 65 6e | 63 65 14 14 36 32 0d 4c | a Scien|ce..62.L|
|000016f0| 6f 63 61 6c 69 7a 65 20 | 59 6f 75 72 20 50 61 63 |ocalize |Your Pac|
|00001700| 6b 61 67 69 6e 67 14 14 | 36 33 0d 4d 61 6b 65 20 |kaging..|63.Make |
|00001710| 49 6c 6c 75 73 74 72 61 | 74 69 6f 6e 73 20 46 69 |Illustra|tions Fi|
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|00001730| 34 0d 53 74 75 64 79 20 | 4a 61 70 61 6e 65 73 65 |4.Study |Japanese|
|00001740| 20 41 64 76 65 72 74 69 | 73 69 6e 67 14 14 36 34 | Adverti|sing..64|
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|00001760| 6e 67 20 59 6f 75 72 20 | 41 70 70 6c 69 63 61 74 |ng Your |Applicat|
|00001770| 69 6f 6e 14 14 36 37 0d | 54 65 73 74 69 6e 67 20 |ion..67.|Testing |
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|00001790| 65 6e 74 61 74 69 6f 6e | 14 14 36 39 0d 44 6f 63 |entation|..69.Doc|
|000017a0| 75 6d 65 6e 74 61 74 69 | 6f 6e 20 54 65 73 74 69 |umentati|on Testi|
|000017b0| 6e 67 20 62 79 20 74 68 | 65 20 54 65 63 68 6e 69 |ng by th|e Techni|
|000017c0| 63 61 6c 20 53 74 61 66 | 66 14 14 36 39 0d 55 73 |cal Staf|f..69.Us|
|000017d0| 65 72 20 54 65 73 74 69 | 6e 67 20 6f 66 20 44 6f |er Testi|ng of Do|
|000017e0| 63 75 6d 65 6e 74 61 74 | 69 6f 6e 14 14 37 30 0d |cumentat|ion..70.|
|000017f0| 54 65 73 74 69 6e 67 20 | 62 79 20 42 61 63 6b 2d |Testing |by Back-|
|00001800| 54 72 61 6e 73 6c 61 74 | 69 6f 6e 14 14 37 30 0d |Translat|ion..70.|
|00001810| 54 65 73 74 69 6e 67 20 | 59 6f 75 72 20 41 70 70 |Testing |Your App|
|00001820| 6c 69 63 61 74 69 6f 6e | 20 50 72 6f 67 72 61 6d |lication| Program|
|00001830| 14 14 37 31 0d 55 73 69 | 6e 67 20 52 65 73 45 64 |..71.Usi|ng ResEd|
|00001840| 69 74 20 74 6f 20 44 69 | 73 70 6c 61 79 20 42 6f |it to Di|splay Bo|
|00001850| 74 68 20 4b 61 6e 6a 69 | 20 61 6e 64 20 45 6e 67 |th Kanji| and Eng|
|00001860| 6c 69 73 68 14 14 37 31 | 0d 46 61 63 69 6c 69 74 |lish..71|.Facilit|
|00001870| 69 65 73 20 66 6f 72 20 | 53 6f 66 74 77 61 72 65 |ies for |Software|
|00001880| 20 54 65 73 74 69 6e 67 | 14 14 37 31 0d 4c 6f 63 | Testing|..71.Loc|
|00001890| 61 6c 69 7a 61 74 69 6f | 6e 20 54 65 73 74 69 6e |alizatio|n Testin|
|000018a0| 67 14 14 37 31 0d 46 65 | 61 74 75 72 65 20 54 65 |g..71.Fe|ature Te|
|000018b0| 73 74 69 6e 67 14 14 37 | 31 0d 45 72 72 6f 72 20 |sting..7|1.Error |
|000018c0| 54 65 73 74 69 6e 67 14 | 14 37 32 0d 53 74 72 65 |Testing.|.72.Stre|
|000018d0| 73 73 20 54 65 73 74 69 | 6e 67 14 14 37 32 0d 56 |ss Testi|ng..72.V|
|000018e0| 6f 6c 75 6d 65 20 54 65 | 73 74 69 6e 67 14 14 37 |olume Te|sting..7|
|000018f0| 32 0d 52 65 67 72 65 73 | 73 69 6f 6e 20 54 65 73 |2.Regres|sion Tes|
|00001900| 74 69 6e 67 14 14 37 33 | 0d 41 70 70 65 6e 64 69 |ting..73|.Appendi|
|00001910| 78 20 41 09 55 73 65 66 | 75 6c 20 41 64 64 72 65 |x A.Usef|ul Addre|
|00001920| 73 73 65 73 14 14 37 37 | 0d 41 70 70 6c 65 20 43 |sses..77|.Apple C|
|00001930| 6f 6e 74 61 63 74 20 49 | 6e 66 6f 72 6d 61 74 69 |ontact I|nformati|
|00001940| 6f 6e 14 14 37 37 0d 4c | 6f 63 61 6c 69 7a 61 74 |on..77.L|ocalizat|
|00001950| 69 6f 6e 20 43 6f 6d 70 | 61 6e 69 65 73 14 14 37 |ion Comp|anies..7|
|00001960| 37 0d 4d 61 72 6b 65 74 | 2d 45 6e 74 72 79 20 43 |7.Market|-Entry C|
|00001970| 6f 6e 73 75 6c 74 69 6e | 67 20 43 6f 6d 70 61 6e |onsultin|g Compan|
|00001980| 69 65 73 14 14 37 39 0d | 54 72 61 64 65 20 53 68 |ies..79.|Trade Sh|
|00001990| 6f 77 73 20 61 6e 64 20 | 43 6f 6e 66 65 72 65 6e |ows and |Conferen|
|000019a0| 63 65 73 14 14 38 30 0d | 4d 61 6a 6f 72 20 4a 61 |ces..80.|Major Ja|
|000019b0| 70 61 6e 65 73 65 20 4d | 61 67 61 7a 69 6e 65 73 |panese M|agazines|
|000019c0| 20 61 6e 64 20 50 75 62 | 6c 69 63 61 74 69 6f 6e | and Pub|lication|
|000019d0| 73 14 14 38 31 0d 4d 61 | 63 69 6e 74 6f 73 68 20 |s..81.Ma|cintosh |
|000019e0| 50 75 62 6c 69 63 61 74 | 69 6f 6e 73 14 14 38 31 |Publicat|ions..81|
|000019f0| 0d 47 65 6e 65 72 61 6c | 20 43 6f 6d 70 75 74 65 |.General| Compute|
|00001a00| 72 20 50 75 62 6c 69 63 | 61 74 69 6f 6e 73 14 14 |r Public|ations..|
|00001a10| 38 32 0d 55 2e 53 2e 2d | 53 70 6f 6e 73 6f 72 65 |82.U.S.-|Sponsore|
|00001a20| 64 20 52 65 73 6f 75 72 | 63 65 73 20 69 6e 20 4a |d Resour|ces in J|
|00001a30| 61 70 61 6e 14 14 38 33 | 0d 4a 61 70 61 6e 65 73 |apan..83|.Japanes|
|00001a40| 65 20 47 6f 76 65 72 6e | 6d 65 6e 74 61 6c 20 4f |e Govern|mental O|
|00001a50| 72 67 61 6e 69 7a 61 74 | 69 6f 6e 73 14 14 38 33 |rganizat|ions..83|
|00001a60| 0d 4a 61 70 61 6e 65 73 | 65 20 50 75 62 6c 69 63 |.Japanes|e Public|
|00001a70| 20 4f 72 67 61 6e 69 7a | 61 74 69 6f 6e 73 14 14 | Organiz|ations..|
|00001a80| 38 33 0d 4a 61 70 61 6e | 65 73 65 20 49 6e 64 75 |83.Japan|ese Indu|
|00001a90| 73 74 72 79 20 41 73 73 | 6f 63 69 61 74 69 6f 6e |stry Ass|ociation|
|00001aa0| 73 14 14 38 34 0d 4d 61 | 72 6b 65 74 20 52 65 73 |s..84.Ma|rket Res|
|00001ab0| 65 61 72 63 68 20 46 69 | 72 6d 73 14 14 38 35 0d |earch Fi|rms..85.|
|00001ac0| 4d 61 63 69 6e 74 6f 73 | 68 20 55 73 65 72 20 47 |Macintos|h User G|
|00001ad0| 72 6f 75 70 73 14 14 38 | 36 0d 55 2e 53 2e 20 53 |roups..8|6.U.S. S|
|00001ae0| 6f 66 74 77 61 72 65 20 | 41 73 73 6f 63 69 61 74 |oftware |Associat|
|00001af0| 69 6f 6e 73 14 14 38 37 | 0d 47 45 6e 69 65 20 4f |ions..87|.GEnie O|
|00001b00| 6e 6c 69 6e 65 20 53 65 | 72 76 69 63 65 14 14 38 |nline Se|rvice..8|
|00001b10| 37 0d 09 55 73 69 6e 67 | 20 74 68 65 20 4e 49 46 |7..Using| the NIF|
|00001b20| 54 59 53 65 72 76 65 20 | 0d 41 70 70 65 6e 64 69 |TYServe |.Appendi|
|00001b30| 78 20 42 09 4f 6e 6c 69 | 6e 65 20 53 65 72 76 69 |x B.Onli|ne Servi|
|00001b40| 63 65 14 14 38 39 0d 53 | 65 72 76 69 63 65 73 20 |ce..89.S|ervices |
|00001b50| 41 76 61 69 6c 61 62 6c | 65 20 6f 6e 20 4e 49 46 |Availabl|e on NIF|
|00001b60| 54 59 53 65 72 76 65 14 | 14 38 39 0d 50 72 6f 64 |TYServe.|.89.Prod|
|00001b70| 75 63 74 2d 52 65 6c 61 | 74 65 64 20 46 6f 72 75 |uct-Rela|ted Foru|
|00001b80| 6d 73 14 14 38 39 0d 4f | 6e 6c 69 6e 65 20 44 61 |ms..89.O|nline Da|
|00001b90| 74 61 62 61 73 65 73 14 | 14 39 30 0d 55 73 69 6e |tabases.|.90.Usin|
|00001ba0| 67 20 4e 49 46 54 59 53 | 65 72 76 65 14 14 39 30 |g NIFTYS|erve..90|
|00001bb0| 0d 41 70 70 65 6e 64 69 | 78 20 43 09 42 69 62 6c |.Appendi|x C.Bibl|
|00001bc0| 69 6f 67 72 61 70 68 79 | 14 14 39 31 0d 47 6c 6f |iography|..91.Glo|
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|00002bf0| 65 61 72 73 20 61 67 6f | 2e 0d 49 66 20 79 6f 75 |ears ago|..If you|
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|00002c10| 70 61 6e 2c 20 79 6f 75 | 20 68 61 76 65 20 6e 6f |pan, you| have no|
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|00002cc0| 74 65 6e 20 62 69 6c 69 | 6e 67 75 61 6c 2c 20 61 |ten bili|ngual, a|
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|00002d30| 74 73 69 64 65 72 73 2e | 0d 41 6c 74 68 6f 75 67 |tsiders.|.Althoug|
|00002d40| 68 20 74 68 65 20 64 6f | 6f 72 20 74 6f 20 64 6f |h the do|or to do|
|00002d50| 69 6e 67 20 62 75 73 69 | 6e 65 73 73 20 69 6e 20 |ing busi|ness in |
|00002d60| 4a 61 70 61 6e 20 69 73 | 20 6e 6f 74 20 61 73 20 |Japan is| not as |
|00002d70| 6f 70 65 6e 20 61 73 20 | 6d 61 6e 79 20 70 65 6f |open as |many peo|
|00002d80| 70 6c 65 20 77 6f 75 6c | 64 20 6c 69 6b 65 20 69 |ple woul|d like i|
|00002d90| 74 20 74 6f 20 62 65 2c | 20 66 6f 72 65 69 67 6e |t to be,| foreign|
|00002da0| 20 63 6f 6d 70 61 6e 69 | 65 73 20 61 72 65 20 67 | compani|es are g|
|00002db0| 61 69 6e 69 6e 67 20 77 | 69 64 65 72 20 61 63 63 |aining w|ider acc|
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|00002dd0| 65 73 65 20 6d 61 72 6b | 65 74 2e 20 41 73 20 61 |ese mark|et. As a|
|00002de0| 20 67 6c 6f 62 61 6c 20 | 63 6f 6d 70 61 6e 79 20 | global |company |
|00002df0| 72 61 74 68 65 72 20 74 | 68 61 6e 20 73 69 6d 70 |rather t|han simp|
|00002e00| 6c 79 20 61 20 55 2e 53 | 2e 20 63 6f 6d 70 61 6e |ly a U.S|. compan|
|00002e10| 79 20 64 6f 69 6e 67 20 | 62 75 73 69 6e 65 73 73 |y doing |business|
|00002e20| 20 61 62 72 6f 61 64 2c | 20 41 70 70 6c 65 20 69 | abroad,| Apple i|
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|00002e40| 6f 69 6e 67 20 62 75 73 | 69 6e 65 73 73 20 69 6e |oing bus|iness in|
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|00002e60| 65 2c 20 41 70 70 6c 65 | 20 69 73 20 67 6f 69 6e |e, Apple| is goin|
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|00002e80| 68 73 20 74 6f 20 68 65 | 6c 70 20 74 68 69 72 64 |hs to he|lp third|
|00002e90| 2d 70 61 72 74 79 20 64 | 65 76 65 6c 6f 70 65 72 |-party d|eveloper|
|00002ea0| 73 20 66 69 6e 64 20 61 | 20 6d 61 72 6b 65 74 20 |s find a| market |
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|00002ec0| 74 73 2e 0d 4d 61 6e 79 | 20 6d 79 74 68 73 20 73 |ts..Many| myths s|
|00002ed0| 75 72 72 6f 75 6e 64 20 | 74 68 65 20 70 72 6f 63 |urround |the proc|
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|00002f20| 70 72 6f 63 65 73 73 20 | 6e 65 65 64 20 6e 6f 74 |process |need not|
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|00002f40| 20 61 73 20 69 6e 20 74 | 68 65 20 70 61 73 74 2e | as in t|he past.|
|00002f50| 20 54 68 65 20 70 72 6f | 62 6c 65 6d 73 20 74 68 | The pro|blems th|
|00002f60| 61 74 20 61 72 69 73 65 | 20 6f 66 74 65 6e 20 63 |at arise| often c|
|00002f70| 6f 6d 65 20 66 72 6f 6d | 20 61 20 6d 79 6f 70 69 |ome from| a myopi|
|00002f80| 63 20 64 65 73 69 67 6e | 20 61 70 70 72 6f 61 63 |c design| approac|
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|00002fa0| 6c 6f 62 61 6c 6c 79 20 | 64 75 72 69 6e 67 20 74 |lobally |during t|
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|00002fc0| 73 2c 20 79 6f 75 20 63 | 61 6e 20 63 6f 6e 73 74 |s, you c|an const|
|00002fd0| 72 75 63 74 20 61 20 70 | 72 6f 67 72 61 6d 20 61 |ruct a p|rogram a|
|00002fe0| 72 63 68 69 74 65 63 74 | 75 72 65 20 74 68 61 74 |rchitect|ure that|
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|00003010| 20 41 73 20 61 20 72 65 | 73 75 6c 74 20 6f 66 20 | As a re|sult of |
|00003020| 67 6f 6f 64 20 70 6c 61 | 6e 6e 69 6e 67 2c 20 74 |good pla|nning, t|
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|00003050| 67 20 79 6f 75 72 20 70 | 72 6f 64 75 63 74 20 66 |g your p|roduct f|
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|000030a0| 65 20 6d 79 74 68 73 20 | 73 75 72 72 6f 75 6e 64 |e myths |surround|
|000030b0| 69 6e 67 20 74 68 65 20 | 67 6c 6f 62 61 6c 20 6d |ing the |global m|
|000030c0| 61 72 6b 65 74 70 6c 61 | 63 65 20 6f 72 69 67 69 |arketpla|ce origi|
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|00003150| 69 65 73 20 69 6e 20 74 | 68 65 20 67 6c 6f 62 61 |ies in t|he globa|
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|00003180| 61 76 61 69 6c 61 62 6c | 65 2e 20 49 66 20 74 68 |availabl|e. If th|
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|000031a0| 20 6f 66 20 79 6f 75 72 | 20 73 6f 66 74 77 61 72 | of your| softwar|
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|000031f0| 66 75 74 75 72 65 20 69 | 6e 74 65 72 6e 61 74 69 |future i|nternati|
|00003200| 6f 6e 61 6c 20 73 75 63 | 63 65 73 73 2e 0d 43 6f |onal suc|cess..Co|
|00003210| 75 6e 74 72 79 20 50 72 | 6f 66 69 6c 65 20 6f 66 |untry Pr|ofile of|
|00003220| 20 4a 61 70 61 6e 0d 4a | 61 70 61 6e 20 69 73 20 | Japan.J|apan is |
|00003230| 61 20 64 79 6e 61 6d 69 | 63 20 69 73 6c 61 6e 64 |a dynami|c island|
|00003240| 20 63 6f 75 6e 74 72 79 | 20 77 69 74 68 20 61 20 | country| with a |
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|00003260| 6f 75 74 20 31 32 36 20 | 6d 69 6c 6c 69 6f 6e 20 |out 126 |million |
|00003270| 70 65 6f 70 6c 65 2e 20 | 49 6e 20 61 72 65 61 2c |people. |In area,|
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|000032a0| 6f 72 6e 69 61 2e 20 48 | 65 72 65 20 61 72 65 20 |ornia. H|ere are |
|000032b0| 73 6f 6d 65 20 61 64 64 | 69 74 69 6f 6e 61 6c 20 |some add|itional |
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|000032f0| 70 75 62 6c 69 63 61 74 | 69 6f 6e 29 3a 0d 6e 09 |publicat|ion):.n.|
|00003300| 4d 61 6a 6f 72 20 63 69 | 74 69 65 73 3a 20 54 6f |Major ci|ties: To|
|00003310| 6b 79 6f 20 28 63 61 70 | 69 74 61 6c 29 2c 20 4f |kyo (cap|ital), O|
|00003320| 73 61 6b 61 2c 20 53 61 | 70 70 6f 72 6f 2c 20 59 |saka, Sa|pporo, Y|
|00003330| 6f 6b 6f 68 61 6d 61 2c | 20 4e 61 67 6f 79 61 0d |okohama,| Nagoya.|
|00003340| 6e 09 4c 61 6e 67 75 61 | 67 65 3a 20 4a 61 70 61 |n.Langua|ge: Japa|
|00003350| 6e 65 73 65 0d 6e 09 4c | 69 74 65 72 61 63 79 20 |nese.n.L|iteracy |
|00003360| 72 61 74 65 3a 20 39 39 | 25 0d 6e 09 45 74 68 6e |rate: 99|%.n.Ethn|
|00003370| 69 63 20 6d 61 6b 65 75 | 70 3a 20 4a 61 70 61 6e |ic makeu|p: Japan|
|00003380| 65 73 65 20 39 39 2e 34 | 25 3b 20 6f 74 68 65 72 |ese 99.4|%; other|
|00003390| 20 28 6d 6f 73 74 6c 79 | 20 4b 6f 72 65 61 6e 29 | (mostly| Korean)|
|000033a0| 20 30 2e 36 25 0d 6e 09 | 52 65 6c 69 67 69 6f 6e | 0.6%.n.|Religion|
|000033b0| 73 3a 20 42 75 64 64 68 | 69 73 6d 2c 20 53 68 69 |s: Buddh|ism, Shi|
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|000033d0| 3a 20 63 6f 6e 73 74 69 | 74 75 74 69 6f 6e 61 6c |: consti|tutional|
|000033e0| 20 6d 6f 6e 61 72 63 68 | 79 0d 6e 09 47 6f 76 65 | monarch|y.n.Gove|
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|00003400| 72 69 6d 65 20 6d 69 6e | 69 73 74 65 72 0d 6e 09 |rime min|ister.n.|
|00003410| 53 69 7a 65 3a 20 34 33 | 2c 30 30 30 20 73 71 75 |Size: 43|,000 squ|
|00003420| 61 72 65 20 6d 69 6c 65 | 73 0d 6e 09 54 69 6d 65 |are mile|s.n.Time|
|00003430| 20 64 69 66 66 65 72 65 | 6e 63 65 20 66 72 6f 6d | differe|nce from|
|00003440| 20 47 72 65 65 6e 77 69 | 63 68 20 4d 65 61 6e 20 | Greenwi|ch Mean |
|00003450| 54 69 6d 65 3a 20 2b 39 | 20 68 6f 75 72 73 0d 6e |Time: +9| hours.n|
|00003460| 09 50 6f 70 75 6c 61 74 | 69 6f 6e 20 67 72 6f 77 |.Populat|ion grow|
|00003470| 74 68 20 72 61 74 65 3a | 20 32 2e 31 20 70 65 72 |th rate:| 2.1 per|
|00003480| 63 65 6e 74 20 73 69 6e | 63 65 20 31 39 38 35 0d |cent sin|ce 1985.|
|00003490| 6e 09 47 72 6f 73 73 20 | 4e 61 74 69 6f 6e 61 6c |n.Gross |National|
|000034a0| 20 50 72 6f 64 75 63 74 | 20 28 47 4e 50 29 3a 20 | Product| (GNP): |
|000034b0| 24 32 2e 38 20 74 72 69 | 6c 6c 69 6f 6e 20 0d 6e |$2.8 tri|llion .n|
|000034c0| 09 47 72 6f 77 74 68 20 | 72 61 74 65 20 6f 66 20 |.Growth |rate of |
|000034d0| 47 4e 50 3a 20 31 39 39 | 30 3a 20 35 2e 37 25 2c |GNP: 199|0: 5.7%,|
|000034e0| 20 31 39 39 31 3a 20 33 | 2e 39 25 0d 6e 09 50 65 | 1991: 3|.9%.n.Pe|
|000034f0| 72 20 63 61 70 69 74 61 | 20 69 6e 63 6f 6d 65 3a |r capita| income:|
|00003500| 20 24 32 33 2c 30 30 30 | 0d 6e 09 49 6e 66 6c 61 | $23,000|.n.Infla|
|00003510| 74 69 6f 6e 20 72 61 74 | 65 3a 20 31 2e 37 25 0d |tion rat|e: 1.7%.|
|00003520| 6e 09 4c 61 62 6f 72 20 | 66 6f 72 63 65 3a 20 36 |n.Labor |force: 6|
|00003530| 30 20 6d 69 6c 6c 69 6f | 6e 3b 20 35 34 25 20 74 |0 millio|n; 54% t|
|00003540| 72 61 64 65 20 61 6e 64 | 20 73 65 72 76 69 63 65 |rade and| service|
|00003550| 73 3b 20 33 33 25 20 6d | 61 6e 75 66 61 63 74 75 |s; 33% m|anufactu|
|00003560| 72 69 6e 67 2c 20 6d 69 | 6e 69 6e 67 2c 20 61 6e |ring, mi|ning, an|
|00003570| 64 20 63 6f 6e 73 74 72 | 75 63 74 69 6f 6e 3b 20 |d constr|uction; |
|00003580| 37 25 20 61 67 72 69 63 | 75 6c 74 75 72 65 2c 20 |7% agric|ulture, |
|00003590| 66 6f 72 65 73 74 72 79 | 2c 20 61 6e 64 20 66 69 |forestry|, and fi|
|000035a0| 73 68 69 6e 67 3b 20 33 | 25 20 67 6f 76 65 72 6e |shing; 3|% govern|
|000035b0| 6d 65 6e 74 20 28 31 39 | 38 38 29 0d 6e 09 55 6e |ment (19|88).n.Un|
|000035c0| 65 6d 70 6c 6f 79 6d 65 | 6e 74 20 72 61 74 65 3a |employme|nt rate:|
|000035d0| 20 32 2e 36 25 0d 6e 09 | 49 6d 70 6f 72 74 73 3a | 2.6%.n.|Imports:|
|000035e0| 20 24 32 31 30 20 62 69 | 6c 6c 69 6f 6e 20 28 31 | $210 bi|llion (1|
|000035f0| 39 38 39 29 0d 6e 09 49 | 6d 70 6f 72 74 65 64 20 |989).n.I|mported |
|00003600| 63 6f 6d 6d 6f 64 69 74 | 69 65 73 3a 20 6d 61 6e |commodit|ies: man|
|00003610| 75 66 61 63 74 75 72 65 | 64 20 70 72 6f 64 75 63 |ufacture|d produc|
|00003620| 74 73 20 34 32 25 2c 20 | 66 6f 73 73 69 6c 20 66 |ts 42%, |fossil f|
|00003630| 75 65 6c 73 20 33 30 25 | 2c 20 0d 66 6f 6f 64 73 |uels 30%|, .foods|
|00003640| 74 75 66 66 73 20 31 35 | 25 2c 20 6e 6f 6e 66 75 |tuffs 15|%, nonfu|
|00003650| 65 6c 20 72 61 77 20 6d | 61 74 65 72 69 61 6c 73 |el raw m|aterials|
|00003660| 20 31 33 25 0d 6e 09 49 | 6d 70 6f 72 74 20 70 61 | 13%.n.I|mport pa|
|00003670| 72 74 6e 65 72 73 3a 20 | 53 6f 75 74 68 65 61 73 |rtners: |Southeas|
|00003680| 74 20 41 73 69 61 20 32 | 33 25 2c 20 55 6e 69 74 |t Asia 2|3%, Unit|
|00003690| 65 64 20 53 74 61 74 65 | 73 20 32 33 25 2c 20 4d |ed State|s 23%, M|
|000036a0| 69 64 64 6c 65 20 45 61 | 73 74 20 31 35 25 2c 20 |iddle Ea|st 15%, |
|000036b0| 57 65 73 74 65 72 6e 20 | 45 75 72 6f 70 65 20 32 |Western |Europe 2|
|000036c0| 31 25 2c 20 52 75 73 73 | 69 61 20 61 6e 64 20 45 |1%, Russ|ia and E|
|000036d0| 61 73 74 65 72 6e 20 45 | 75 72 6f 70 65 20 35 25 |astern E|urope 5%|
|000036e0| 0d 6e 09 45 78 70 6f 72 | 74 73 3a 20 24 32 37 30 |.n.Expor|ts: $270|
|000036f0| 20 62 69 6c 6c 69 6f 6e | 20 28 31 39 38 39 29 0d | billion| (1989).|
|00003700| 6e 09 45 78 70 6f 72 74 | 65 64 20 63 6f 6d 6d 6f |n.Export|ed commo|
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|00003720| 75 72 65 64 20 70 72 6f | 64 75 63 74 73 20 39 37 |ured pro|ducts 97|
|00003730| 25 20 28 69 6e 63 6c 75 | 64 69 6e 67 20 6d 61 63 |% (inclu|ding mac|
|00003740| 68 69 6e 65 72 79 20 33 | 38 25 2c 20 6d 6f 74 6f |hinery 3|8%, moto|
|00003750| 72 20 76 65 68 69 63 6c | 65 73 20 31 37 25 2c 20 |r vehicl|es 17%, |
|00003760| 63 6f 6e 73 75 6d 65 72 | 20 65 6c 65 63 74 72 6f |consumer| electro|
|00003770| 6e 69 63 73 20 31 30 25 | 29 0d 6e 09 45 78 70 6f |nics 10%|).n.Expo|
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|00006160| 77 6e 65 64 20 65 78 63 | 6c 75 73 69 76 65 20 41 |wned exc|lusive A|
|00006170| 70 70 6c 65 20 43 65 6e | 74 65 72 73 20 74 6f 20 |pple Cen|ters to |
|00006180| 73 65 6c 6c 20 41 70 70 | 6c 65 20 70 72 6f 64 75 |sell App|le produ|
|00006190| 63 74 73 20 74 6f 20 74 | 68 65 20 63 6f 72 70 6f |cts to t|he corpo|
|000061a0| 72 61 74 65 20 6d 61 72 | 6b 65 74 2e 20 43 75 72 |rate mar|ket. Cur|
|000061b0| 72 65 6e 74 20 70 6c 61 | 6e 73 20 63 61 6c 6c 20 |rent pla|ns call |
|000061c0| 66 6f 72 20 6d 6f 72 65 | 20 74 68 61 6e 20 31 30 |for more| than 10|
|000061d0| 30 20 6f 66 20 74 68 65 | 73 65 20 41 70 70 6c 65 |0 of the|se Apple|
|000061e0| 20 43 65 6e 74 65 72 73 | 20 62 79 20 31 39 39 35 | Centers| by 1995|
|000061f0| 2e 0d 41 70 70 6c 65 20 | 4a 61 70 61 6e 20 73 75 |..Apple |Japan su|
|00006200| 70 70 6f 72 74 73 20 4a | 61 70 61 6e 65 73 65 20 |pports J|apanese |
|00006210| 64 65 76 65 6c 6f 70 65 | 72 73 20 74 68 72 6f 75 |develope|rs throu|
|00006220| 67 68 20 69 74 73 20 63 | 65 72 74 69 66 69 65 64 |gh its c|ertified|
|00006230| 20 64 65 76 65 6c 6f 70 | 65 72 20 70 72 6f 67 72 | develop|er progr|
|00006240| 61 6d 2c 20 77 68 69 63 | 68 20 69 73 20 73 69 6d |am, whic|h is sim|
|00006250| 69 6c 61 72 20 74 6f 20 | 74 68 65 20 6f 6e 65 20 |ilar to |the one |
|00006260| 70 72 6f 76 69 64 65 64 | 20 62 79 20 41 70 70 6c |provided| by Appl|
|00006270| 65 20 69 6e 20 74 68 65 | 20 55 6e 69 74 65 64 20 |e in the| United |
|00006280| 53 74 61 74 65 73 20 61 | 6e 64 20 65 6c 73 65 77 |States a|nd elsew|
|00006290| 68 65 72 65 2e 20 43 65 | 72 74 69 66 69 65 64 20 |here. Ce|rtified |
|000062a0| 64 65 76 65 6c 6f 70 65 | 72 73 20 69 6e 20 4a 61 |develope|rs in Ja|
|000062b0| 70 61 6e 20 61 72 65 20 | 67 69 76 65 6e 20 73 70 |pan are |given sp|
|000062c0| 65 63 69 61 6c 20 61 74 | 74 65 6e 74 69 6f 6e 20 |ecial at|tention |
|000062d0| 69 6e 20 74 68 65 20 66 | 6f 72 6d 20 6f 66 0d 6e |in the f|orm of.n|
|000062e0| 09 74 65 63 68 6e 69 63 | 61 6c 20 73 75 70 70 6f |.technic|al suppo|
|000062f0| 72 74 20 62 79 20 66 61 | 78 20 66 72 6f 6d 20 74 |rt by fa|x from t|
|00006300| 68 65 20 41 70 70 6c 65 | 20 4a 61 70 61 6e 20 73 |he Apple| Japan s|
|00006310| 74 61 66 66 20 61 6e 64 | 20 41 70 70 6c 65 4c 69 |taff and| AppleLi|
|00006320| 6e 6b 20 61 63 63 65 73 | 73 20 66 72 6f 6d 20 4a |nk acces|s from J|
|00006330| 61 70 61 6e 20 74 6f 20 | 74 68 65 20 41 70 70 6c |apan to |the Appl|
|00006340| 65 20 74 65 63 68 6e 69 | 63 61 6c 20 73 74 61 66 |e techni|cal staf|
|00006350| 66 20 69 6e 20 43 75 70 | 65 72 74 69 6e 6f 0d 6e |f in Cup|ertino.n|
|00006360| 09 4a 61 70 61 6e 65 73 | 65 2d 6c 61 6e 67 75 61 |.Japanes|e-langua|
|00006370| 67 65 20 74 72 61 69 6e | 69 6e 67 20 63 6f 75 72 |ge train|ing cour|
|00006380| 73 65 73 20 61 74 20 41 | 70 70 6c 65 20 55 6e 69 |ses at A|pple Uni|
|00006390| 76 65 72 73 69 74 79 20 | 69 6e 20 54 6f 6b 79 6f |versity |in Tokyo|
|000063a0| 0d 6e 09 65 71 75 69 70 | 6d 65 6e 74 20 70 75 72 |.n.equip|ment pur|
|000063b0| 63 68 61 73 65 20 64 69 | 73 63 6f 75 6e 74 73 0d |chase di|scounts.|
|000063c0| 6e 09 65 61 72 6c 79 20 | 70 72 65 76 69 65 77 73 |n.early |previews|
|000063d0| 20 6f 66 20 75 6e 72 65 | 6c 65 61 73 65 64 20 70 | of unre|leased p|
|000063e0| 72 6f 64 75 63 74 73 2e | 0d 41 70 70 6c 65 20 4a |roducts.|.Apple J|
|000063f0| 61 70 61 6e 20 68 65 6c | 70 73 20 6e 6f 6e 2d 4a |apan hel|ps non-J|
+--------+-------------------------+-------------------------+--------+--------+